Page 3 - Coffee Cup

Coffee Cup Launch Proposal

SCOPE OF ONLINE PRESENCE

Executive Summary
Coffee Cup is a historic restaurant in Charlotte

metro area, seeking to re-open its doors. The
goal is to entice past and future patrons to
“come home” for authentic Southern cuisine

that is usually made at home. Additionally, to
introduce nostalgia, community and

hospitality through each meal, using web and

social media marketing tactics and raising
brand awareness to lead customers to the

restaurant.

Description of Work and Project Scope

Norrah Marketing Services will launch brand

identity, online presence, and analytics on
behalf of Coffee Cup. The marketing project

will begin by (re)establishing the brand, done
in phases. PHASE 1: will be to define colors,

fonts, a logo and other design features that

will be considered “on brand”.

PHASE 2: creation of social media pages as an
avenue for ads and prospective customer

engagement. The purpose of these ads will be
to raise brand awareness and potentially

collect email addresses to keep people aware

of the grand opening, specials, etc. Video and
Photography will begin in this phase.

Phases 3-4: includes the launch of the

website(s), and subsequent social media
pages (those not launched in Phase 2). In

addition, these phases will include direct

marketing pieces and an expansion of
inbound marketing initiatives.