Page 6 - Coffee Cup
P. 6

46 Ways to (RE)Establish The Coffee Cup





                                                                                    Good     Better    Best
                                            Basic Features (Hours, Address, Contact)   •       •         •
                                                             SEO-Optimized Menu      •         •         •
                                            Wordpress site w/ Plugins for:
                                                                             SEO     •         •         •
                                                             Social Media Connect    •         •         •
                    WEBSITE                                        Contact Forms     •         •         •
                                                         Yelp Reviews (Integrated)             •         •
                                                          Maps/Directions Widget               •         •
                                                                    Mobile Menu                •         •
                                                                          Videos               •         •
                                                                      Ecommerce                          •
                                                                  Online Ordering                        •

                                                         2 minute "Meet the Cook"    •         •         •
                    VIDEOS                                  3 minute History/Story             •         •

                                                8 mini Cooking Shows (1-2 mins/ea)                       •
                                                            1-2 Images/menu item     •         •         •
                 PHOTOGRAPHY
                                                            10 Plated meal images              •         •
                                              Establish Online Presence:

                                                                 Launch Facebook     •         •         •
                                                                Launch Instagram     •         •         •
                    ONLINE                                       Launch Pinterest              •         •
                                                                 Launch YouTube                          •
                                                                   Launch Tumblr                         •
                                                 Listed on up to 10 Local Directories          •         •
                                                 Listed on up to 25 Local Directories                    •
                                            Search Engine Management:
                                                      Listed on all Search Platforms   •       •         •
                                    Listed on up to 30 Restaurant Discovery Platforms   •      •         •
                SEARCH ENGINE                                   Keyword Research     •         •         •
                                                             Competitor Research               •         •
                                                Pre- and Post-Launch Press Releases            •         •
                                                                 Social Media Ads              •         •
                                                                 Google AdWords                          •
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