Page 4 - Coffee Cup
P. 4
Coffee Cup Launch Proposal
EVERYTHING ON BRAND
Three Most Important Things in Digital According to Science, Food Porn is REAL
Marketing: WEBSITE, WEBSITE, WEBSITE!!!
The proof is finally out there! We taste with our
The traffic to your brick and mortar location will eyes and our perceived expectations way before
primarily come from: we taste with our mouths. Because of this, we
employ photographers and videographers well-
• Aggregator Sites (i.e. Quora, Yelp, Zomato)
• Word of Mouth versed in the imagery of your particular industry.
Early on in the project, we will schedule some time
• Direct Brand Searches Online
to film Coffee Cup cooking and turn them into viral
video shorts (think Tasty’s recipe videos). We will
Therefore, the look and feel of your site must
provide the set list, schedule and expectations. All
match your brand identity. We will create target you have to do is show up and show out.
personas to outline your target market, keyword
research for SEO and competitor research to better Over time, we will get a vivid image of each menu
qualify audience for advertisements. item, giving it its own page on the website (further
helping with your search rankings).
