Page 5 - Coffee Cup
P. 5
Coffee Cup Launch Proposal
CONTENT CREATION
Content is king and potential customers will need to be
constantly talked to. Norrah will create 30 days of pre- and
post-launch posts to be published several times a week (can
be ongoing). In addition, we will put together a few small
promotional videos for sharing on social media.
Goals are to:
• Increase social following min 500 local followers
• Get contact information for qualified leads
• Create viral video excerpts
• Launch email newsletter
Once the marketing elements like the website, social • Create retargeting ads for lukewarm leads
media pages, and ads are in place, our team will provide
weekly dashboards with any key insights summarized,
including the following:
• Impressions/Reach
• Views ANALYTICS
• Engagement
• Clicks
• Followers/Subscribers
Additionally, if the business has opened and begins to
serve customers within the project timeline, Norrah will
add data and insights to the weekly dashboards such as
the following:
• Sales trends (online orders)
• Customer demographics (if captured via sign-
up)
• Customer survey feedback
Deliverables: Weekly dashboards with summarized
insights
