Page 27 - 2021-2022 JKM Library Annual Report Highlights
P. 27

The Page Turner
      Highlight
                                                                                                                                                                                                             “Just wanted to say I really am digging The
                                                                                                                                                                                                                              Page Turner library newsletter....
                                                                                                                                                                                                             I found the March Staff Picks blog post that
                                                                                                                                                                                                          was linked to be super interesting (I'm nebby
                                                                                                                                                                                                             and like knowing those kinda things). I look
                                                                                                                                                                                                                       forward to seeing more in my inbox!”
                                                                                                                                                                                                                                           ~ Undergraduate Student










                                                                                                                                                                                                                              Average                                                                     Click to






                                                                                                                                                                                                                        Open Rate                                                                Open Rate







                                                                                                                                                                                                                                  65.2%                                                                      24.7%











                                                                                                                                                                                                               *Average Open Rate refers to the rate of subscribers who opened a


                                                                                                                                                                                                               specific email. Click to Open Rate refers to the rate of


                                                                                                                                                                                                               subscribers who both opened a specific email and also clicked on a


                                                                                                                                                                                                               link inside of that email. These stats help to measure engagement in


                                                                                                                                                                                                               email marketing.
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