Page 7 - 2021-2022 JKM Library Annual Report Highlights

Personal Librarian Program
Hoping to increase student familiarity with
and use of the library and its many resources,
incoming undergraduate and transfer
students are paired with one of the two
Reference Librarians. These students receive
Average
Click to
letters in early August, announcing the
Open Rate
Open Rate
program and introducing each student to their

58%
3.8%
personal librarian. They then receive periodic
emails about library resources and services
throughout the students’ first two semesters *Average Open Rate refers to the rate of subscribers who opened a
specific email. Click to Open Rate refers to the rate of subscribers who
at Chatham. We have found that both parents both opened a specific email and also clicked on a link inside of that
and students are very appreciative of this email. These stats help to measure engagement in email marketing.
early connection.
“I am reaching out to you today because I got a

The incorporation of the iContact platform 'Meet Your Personal Librarian' email from you...

allowed us to track stats for the first time in I was hoping we could schedule a time to meet

the Personal Librarian Program's 10-year either in person or on zoom to talk through

history. Our average open rate was at an resources for graduate students and what you

astounding 58%, nearly double the industry are able to help me with in research?”

standard of 27%. ~ Graduate Student