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                                                                           Writer's Checklist                 559


                       Writer’s Checklist

                    In planning your recommendation report, did you  Does the table of contents
                     M  analyze your audience? (p. 514)              M  clearly identify the executive summary? (p. 525)
                     M	 determine your purpose? (p. 514)             M  contain a sufficiently detailed breakdown of the
                     M  identify the questions that need to be answered?   major sections of the body of the report? (p. 525)
                        (p. 516)                                     M  reproduce the headings as they appear in your re-
                     M  carry out appropriate research? (p. 517)        port? (p. 525)
                     M  draw valid conclusions about the results (if appro-  M  include page numbers? (p. 526)
                        priate)? (p. 518)
                     M	 formulate recommendations based on the conclu-  M  Does the list of illustrations (or list of tables or list of
                        sions (if appropriate)? (p. 519)               figures) include all the graphics found in the body of
                                                                       the report? (p. 526)
                    Does the transmittal letter
                     M  clearly state the title and, if necessary, the subject   Does the executive summary
                        and purpose of the report? (p. 523)          M  clearly state the problem or opportunity that led to
                     M  clearly state who authorized or commissioned the   the project? (p. 528)
                        report? (p. 523)                             M  explain the major results, conclusions, recommen-
                     M  briefly state the methods you used? (p. 523)    dations, and managerial implications of your report?
                     M  summarize your major results, conclusions, and   (p. 528)
                        recommendations? (p. 523)                    M  avoid technical vocabulary and concepts that a
                     M  acknowledge any assistance you received? (p. 523)  managerial audience is not likely to know? (p. 528)
                     M  courteously offer further assistance? (p. 523)
                                                                    Does the introduction
                    Does the cover include                           M  explain the subject of the report? (p. 521)
                     M  the title of the report? (p. 523)            M  explain the purpose of the report? (p. 521)
                     M  your name and position? (p. 523)             M  explain the background of the report? (p. 521)
                     M  the date of submission? (p. 523)             M  describe your sources of information? (p. 521)
                     M  the company name or logo? (p. 524)           M  indicate the scope of the report? (p. 521)
                                                                     M  briefly summarize the most significant findings of
                    Does the title page                                 the project? (p. 521)
                     M  include a title that clearly states the subject and   M  briefly summarize your recommendations? (p. 521)
                        purpose of the report? (p. 524)              M  explain the organization of the report? (p. 521)
                     M  list the names and positions of both you and your   M  define key terms used in the report? (p. 522)
                        principal reader(s)? (p. 524)
                     M  include the date of submission of the report and any   M  Does the methods section describe your methods in
                        other identifying information? (p. 524)        sufficient detail? (p. 522)
                                                                    M  Have you justified your methods where necessary,
                    Does the abstract                                  explaining, for instance, why you chose one method
                     M  list the report title, your name, and any other identi-  over another? (p. 522)
                        fying information? (p. 524)                 Are the results presented
                     M  clearly define the problem or opportunity that led to
                        the project? (p. 524)                        M	 clearly? (p. 522)
                     M  briefly describe (if appropriate) the research meth-  M  objectively? (p. 522)
                        ods? (p. 524)                                M	 without interpretation? (p. 522)
                     M  summarize the major results, conclusions, and rec-  Are the conclusions
                        ommendations? (p. 524)
                                                                     M	 presented clearly? (p. 522)
                                                                     M	 drawn logically from the results? (p. 522)








         19_MAR_67948_Ch19_512-562.indd   559                                                                11/29/11   3:36 PM
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