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560        19           Writing Recommendation Reports


              Are the recommendations                         M  Does the list of symbols include all the symbols and
                M	 clear? (p. 523)                               abbreviations your readers might not know? (p. 531)
                M  objective? (p. 523)                        M  Does the list of references include all your sources
                M  polite? (p. 523)                              and adhere to an appropriate documentation sys-
                M  in an appropriate form (list or paragraph)? (p. 523)  tem? (p. 531)
                M  in an appropriate location? (p. 523)       M  Do the appendixes include supporting materials that
                                                                 are too bulky to present in the report body or are of in-
              M  Does the glossary include definitions of all the techni-  terest to only a small number of your readers? (p. 531)
                 cal terms your readers might not know? (p. 530)



                 Exercises

                in this book  For more about memos, see Ch. 14, p. 385.
              	1. An important element in carrying out a feasibility study    3. grouP eXerCISe  Write the recommendation report
                 is determining the criteria by which to judge each op-  for the research project you proposed in response to
                 tion. For each of the following topics, list five neces-  Exercise 3 on page 463 in Chapter 16. Your instruc-
                 sary criteria and five desirable criteria you might apply   tor will tell you whether the report is to be written
                 in assessing the options.                       individually or collaboratively, but either way, work
                 a.  buying a cell phone                         closely with a partner to review and revise your re-
                 b.  selecting a major                           port. A partner can be very helpful during the plan-
                                                                 ning phase, too, as you choose a topic, refine it, and
                 c.  choosing a company to work for              plan your research.
                 d.  buying a car                              4. INTerNeT eXerCISe  Secure a recommendation report
                 e.  choosing a place to live while you attend college  for a project subsidized by a city or federal agency,
               2. INTerNeT eXerCISe  Using the Links Library for Chap-  a private organization, or a university committee or
                 ter 6 on <bedfordstmartins.com/techcomm>, find a   task force. (Be sure to check your university’s Web
                 site that links to government agencies and depart-  site; universities routinely publish strategic planning
                 ments. Then find a recommendation report on a sub-  reports and other sorts of self-study reports. Also
                 ject that interests you. In what ways does the structure   check <www.nas.edu>, which is the site for the Na-
                 of the report differ from the structure described in this   tional Academy of Sciences, the National Academy of
                 chapter? In other words, does it lack some of the ele-  Engineering, the Institute of Medicine, and the National
                 ments described in this chapter, or does it have ad-  Research Council, all of which publish reports on the
                 ditional elements? Are the elements arranged in the   Web.) In a memo to your instructor, analyze the report.
                 same order in which they are described in this chap-  Overall, how effective is the report? How could the
                 ter? In what ways do the differences reflect the audi-  writers have improved the report? If possible, submit a
                 ence, purpose, and subject of the report?       copy of the report along with your memo.


                 Case 19: Analyzing Decision Matrices

              background                                      feasibility of purchasing, for the first time, electric guitars
              You are the president of Harmony Music, a business that   that can be used for digital recording. You asked your Di-
              offers music instruction. You are a serious amateur pianist,   rector of Guitar Instruction, Helen Ferguson, to study the
              but your company offers instruction in both piano and gui-  question for you.
              tar. You purchase 10 new guitars every year to replenish   Helen is amply qualified to carry out this investigation;
              your inventory, and this year you want to investigate the   she is adept at both acoustic and electric guitars and uses







         19_MAR_67948_Ch19_512-562.indd   560                                                                11/29/11   3:36 PM
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