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Developing A Data-Driven Marketing

Strategy Can Save Your Business

During Uncertain Times

by Preston Martelly

The COVID-19 pandemic is wreaking havoc on the world’s economic system. Sports leagues and related

events have been canceled, air travel has been struck, nations are implementing strict travel bans, and the

public health officials in every country appear to be bracing for the worst-case scenario. In times of uncertainty

and economic crisis, it’s hard to stay optimistic and calm.
Fortunately, for business managers customers know about your product you off er overnight delivery, allow
and entrepreneurs, staying calm and get them to trust you more than clients to pay using credit cards, and
under pressure created by the your competi tors. And this process off er a specifi c period money-back
COVID-19 pandemic is part of your takes ti me. guarantee.

job description. If you take proactive

steps now, there’s a chance you In our experience with new clients, Failure to defi ne your product is
will put your company in a secure marketi ng is oft en about failing- usually a recipe for disaster when
position to stay afloat and recover forward. We test several educated setti ng up a marketi ng campaign.

faster after coronavirus is gone. guesses to weed out the campaigns This is because unless you have a
Remember, everything is changing, we don’t want and duplicate the budget large enough to support

from how you spend your dollars to ones we do want. your marketing campaigns until you
how your brand interacts with its eventually learn who converts, you

target audience. Define Your Product will often quit before you obtain any

results.
Consumers are ordered to stay safe It is not uncommon to speak to
at home, companies are changing entrepreneurs and ask them what For instance, Java Logix specializes

their operations, and the entire world product or service they sell. Most in helping business owners build

is reacting to coronavirus pandemic of them struggle to give a precise their brand and getti ng a steady fl ow

unfolding in real-time. That means answer. To succeed in business, you of quality leads online. We follow

consumers are now turning to must know what you’re off ering a straightf orward but eff ecti ve
search engines for answers to their your target consumers. formula.
questions, solutions to their needs,

and news. Let’s say that you want to sell gift Formula: I/we specialize in helping
baskets. You must decide what your (who do you help), do (solve what
Successful business marketing is baskets will look like, the specifi c problem) (how).

all about having an outstanding items you will put inside of them, the
product and effectively delivering styles you will off er, and the most

it to your target consumers. Your competi ti ve pricing. Or, if you intend
marketing strategy should make to start a physical product business,

it easy for you to let your ideal be more specifi c about whether
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