Page 48 - Marchetti Cafe Manual eBook April 2018

SOCIAL MEDIA POLICY

Marchetti utilises social media to connect with the community. Social media is
used to enhance the venue’s profi le and reputation, to listen and respond to
guest opinions and feedback, and to drive revenue, loyalty and advocacy. Staff
are expected to follow Marchetti on Instagram and Facebook and to support

Marchetti’s activities on these platforms while adhering to these guidelines.

• The company’s social media channels are administered by a designated
team. If you have content you wish to share via these channels, please
forward it to them for review.
• Be aware of Marchetti’s associated hashtags, locations and accounts and
encourage guests to utilise these when posting to social media.

• Encourage positive guest feedback on social media review sites such as
Facebook, Google, Yelp, Zomato and Trip Advisor.

• As representatives of Marchetti, employees are expected to conduct
themselves on social media platforms in the same professional manner as
when they are on the premises. Employees are expected to respect the
views and opinions of others and to demonstrate respect for the company, it’s
ownership, guests, vendors, employees and competitors.
• The company and its employees are committed to following best industry
practices in social networking, to being responsible citizens and community
members, to listening to feedback and responding appropriately, and to
communicating in a courteous and professional manner.

• Behaviour and content that may be deemed disrespectful, dishonest,
off ensive, harassing or damaging to the company’s interests or reputation is
not permitted.

• The use of social media channels on company time for personal purposes is
not allowed.
• Staff should never make a personal comment that may be misunderstood as

expressing the thoughts or opinions of the company as a whole.

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