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BUYER’S GUIDE
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News “A popular belief about AI is that if you can dream it, you can media marketing firm to interpret complex campaign metrics and
do it,” says Mark Lockton, CEO of Embracent. “While some reali- summarise them for a small business owner.”
How the chip sector ties might be a while off, today there are very practical ways you At the Gartner IT Symposium/Xpo in Barcelona, the analyst firm
is gearing up for can improve or even re-invent underlying business models and went further, saying that AI ambition and AI-ready scenarios must
the AI revolution
processes to deliver significantly be a top priority for CIOs over the
enhanced experiences, both for next 12 to 24 months. That requires
How ISC2 aims “a popular belIef about
to overcome customers and employees.” a shift in thinking.
cyber barriers The research backs this up, with aI Is that If you can Mary Mesaglio, distinguished vice-
Gartner recently claiming that by president analyst at Gartner, says:
Editor’s comment next year, 40% of enterprise appli- dream It, you can do It” “GenAI is not just a technology or
cations will have conversational AI just a business trend. It is a profound
Buyer’s guide embedded, up from less than 5% in Mark loCkton, EMbraCEnt shift in how humans and machines
to the future of 2020, and that by 2026, generative interact. We are moving from what
business software
design AI will automate 60% of the design effort for new websites machines can do for us to what machines can be for us.”
and mobile apps. Or in the words of Gabriela Vogel, senior director analyst at
Harnessing large
language models Finding applications for GenAI is still in its infancy, but momen- Gartner: “Machines are evolving from being our tools to becom-
for education tum is certainly building towards the tech being embedded across ing our teammates.”
a whole range of enterprise functions.
For Ramaraju Indukuri, advisory consultant and AI prac- AccelerAting use cAses
tice leader at tech consulting firm NashTech, while the likes of The wave of enterprise software brands announcing GenAI capa-
Amazon have got us all “accustomed to customised content”, bilities in recent months is a clear indication of this, promising
there is still a bit of a lag in enterprise apps. Indukuri suggests a users improved data insights to feed creativity, personalisation or
lot of this is down to data challenges, but says things are start- business decision-making, for example.
ing to change. The likes of Amazon Web Services (AWS), IBM, Microsoft,
“We’re seeing a growing number of organisations upping their Oracle, SAP, Salesforce and ServiceNow have all recently
investment in using a combination of traditional machine learn- announced GenAI plans, ranging from AI virtual assistants to
ing and generative AI to provide a meaningful interpretation of database management and cloud analytics. In fact, use cases
metrics,” says Indukuri. “For instance, we’re working with a social are evolving all the time.
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