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     News                         “A popular belief about AI is that if you can dream it, you can     media marketing firm to interpret complex campaign metrics and
                                do it,” says Mark Lockton, CEO of Embracent. “While some reali-       summarise them for a small business owner.”

     How the chip sector        ties might be a while off, today there are very practical ways you     At the Gartner IT Symposium/Xpo in Barcelona, the analyst firm
     is gearing up for          can improve or even re-invent underlying business models and          went further, saying that AI ambition and AI-ready scenarios must
     the AI revolution
                                processes  to  deliver  significantly                                                             be a top priority for CIOs over the
                                enhanced  experiences,  both for                                                                  next 12 to 24 months. That requires
     How ISC2 aims                                                             “a popular belIef about
     to overcome                customers and employees.”                                                                         a shift in thinking.
     cyber barriers               The research backs this up, with                aI Is that If you can                            Mary Mesaglio, distinguished vice-
                                Gartner recently claiming that by                                                                 president  analyst  at  Gartner,  says:
     Editor’s comment           next year, 40% of enterprise appli-            dream It, you can do It”                           “GenAI  is  not  just  a  technology  or
                                cations will have conversational AI                                                               just a business trend. It is a profound

     Buyer’s guide              embedded, up from less than 5% in                  Mark loCkton, EMbraCEnt                        shift in how humans and machines
     to the future of           2020, and that by 2026, generative                                                                interact.  We  are  moving  from  what
     business software
                                design AI will automate 60% of the design effort for new websites     machines can do for us to what machines can be for us.”
                                and mobile apps.                                                       Or  in the words of  Gabriela Vogel, senior director analyst at
     Harnessing large
     language models              Finding applications for GenAI is still in its infancy, but momen-  Gartner: “Machines are evolving from being our tools to becom-
     for education              tum is certainly building towards the tech being embedded across      ing our teammates.”
                                a whole range of enterprise functions.
                                  For  Ramaraju  Indukuri,  advisory  consultant  and  AI  prac-      AccelerAting use cAses
                                tice leader at tech consulting firm NashTech, while the likes of      The wave of enterprise software brands announcing GenAI capa-
                                Amazon have got us all “accustomed to customised content”,            bilities in recent months is a clear indication of this, promising
                                there is still a bit of a lag in enterprise apps. Indukuri suggests a   users improved data insights to feed creativity, personalisation or
                                lot of this is down to data challenges, but says things are start-    business decision-making, for example.
                                ing to change.                                                         The likes of  Amazon Web Services (AWS), IBM,  Microsoft,
                                  “We’re seeing a growing number of organisations upping their        Oracle, SAP, Salesforce  and ServiceNow  have all recently
                                investment in using a combination of traditional machine learn-       announced  GenAI plans, ranging  from  AI virtual assistants to
                                ing and generative AI  to provide a meaningful  interpretation of     database management and cloud analytics. In fact, use cases
                                metrics,” says Indukuri. “For instance, we’re working with a social   are evolving all the time.




                                                                                                                                    computerweekly.com 21-27 November 2023 11
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