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News Oracle’s announcement in September was a good example
of this, with its GenAI strategy spread across three main areas:

How the chip sector infrastructure, models and services, and within applications.
is gearing up for However, it admits this is only the start and sees GenAI capabili-
the AI revolution BURAVLEVA_STOCK/ADOBE
ties helping its users reach new goals in everything from medical
diagnoses and financial market analysis to analysing conversa-
How ISC2 aims
to overcome tions, creating text and images, and writing code.
cyber barriers In a blog post, Ben Ufuk Tezcan, principal program manager for
AI Platform at Microsoft, adds to this list, suggesting that “through
Editor’s comment scenario simulations and robust data analysis, generative AI
assists in guiding strategic decision-making and optimises busi-

Buyer’s guide ness processes”.
to the future of He talks about supply chain management and resource alloca-
business software
tion, with GenAI identifying inefficiencies and proposing solutions
to streamline workflows. “It’s also a boon for reducing administra-
Harnessing large
language models tive and repetitive tasks, freeing employees for high-value strate-
for education gic work, and thus improving overall productivity,” he adds.
For Don Schuerman, chief technology officer (CTO) at
Pegasystems, it fits with how every organisation is looking for an
edge. Customers want AI to help drive efficiencies and productiv-
ity, but they want to do so in a way that minimises risk. With major
enterprise suppliers embedding GenAI into so many application
features now, the opportunities for GenAI to have a major impact
over the next 12 months increase dramatically.
“A good example that we are seeing is using GenAI to generate
low-code workflow applications,” says Schuerman. “We’ve seen
really strong interest in this because enterprises see this as a way
to accelerate what they’re doing. But they still have the ability for

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