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The business
sense behind
EXPOS
“ Get visitors in Expos are one of the most experience significant
effective means of establishing pressure from the seller, while
your stand. Why and maintaining relationships the sellers do not need to
should people visit with existing and potential worry about visiting the buyer
your stand? The idea customers. In an increasingly on his or her territory.
is simple. If there's "digitized" virtual world, they
not anything "in it" represent that area, where the By exhibiting , you can cover
for attendees, then buyer, the seller and the quite a large segment of the
there's no reason finished product can "get market in a short period of
for them to waste together", and thus making it a time. Regardless of what you
time visiting your powerful tool for efficient and want to achieve, whether it is
stand. The answer effective business to increase your company's
always falls into one development. market share, change the
of three categories, perception of its profile, create
the three Ps: product, Unlike advertising in print and a new brand image,
pricing, and direct mail, the exhibitions establishing relationships with
method provides two-way customers new and old ,
”promotion. communication. Visitors can introducing new services or
ask questions, request products or the appointment
06 additional information, object of new agents. you will
and argue. Exhibitors, on the achieve greater results in a
other hand, can give and couple of days at an expo than
receive information. Most over several months of normal
importantly, an exhibition operations.
provides an opportunity to
conduct business face to face, In addition, an exhibition is
which is still the most effective one of the fastest and most
and persuasive form of selling cost-effective means to study
and establishing relationships and enter new export markets.
with clients.
Taken individually all of the
While advertising in mass above features and
media, direct mail or web- advantages are not something
sites may indicate that the unique, but their combination
proposed product is the forms an unique, flexible,
fastest, quietest, most effective and versatile tool to
compact and most advanced market.
product on the market, at an
expo, buyers can be Your participation allows you
convinced by what they to combine mass advertising,
physically see, feel, taste and the exact positioning of the
experience. direct mail, sales of personal
conviction and the possibility
An additional advantage is that of networking under one
visitors comes to you at an umbrella.
expo. They make a conscious
decision to visit the exhibition However, expo participation
and spend their time there. can also take a lot of
Making them more active than investment, in both time and
passive recipients of your money. Ensuring that you get
marketing and commercial it right from the very first day
information. While visiting the is essential to making the
exhibition, buyers do not investment work for you.
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