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Video platform: a customizable, rich media solution | 7

Chapter 1 – introduction

Have you ever heard of YouTube? Well, of course you have! YouTube at the moment is the biggest and most known video
website on the internet. But have you also noticed that sometimes it is really hard to find the right video that you’re
looking for? Since YouTube has grown so enormous, finding the right video has become similar to finding a needle in a
haystack.

Because of small frustrations like the one above, MAD Consultancy has started a ‘Video Platform’ project: a platform that
can serve as a general public video platform, but it could also be used as an intern private video platform for companies.

Why?
The web consists, for a large part of videos, and it has been predicted that this will only become more and more in the
future; MAD Consultancy has decided they want to play a part in this development. The video platform would become a
developed platform which companies and other clients could easily publish on the web and it would be something that
could be put to use for all kinds of goals.

Imagine a company that wants to share educational or training videos with its employees. Now the company could search
for the videos on YouTube, and share the video link through email or any other communication service. This quickly
becomes a very tedious thing to do. Videos could go lost, banned or deleted from YouTube by YouTube itself or by the
uploader of the video. This is only an example of a problem that a company could face while using YouTube as a video
platform. This makes it very attractive for a company to host and control their own smaller video platform; solving quite
some of the hiccups it faced using YouTube. This smaller video platform could even add more that YouTube couldn’t
provide the company: things like categorization, for example would make it clearer and easier to find the right videos. Of
course, with its own clear and easy to use admin panel, the company could control and maintain the videos being posted.

This report is about the development of this video platform project for MAD Consultancy by me; the report has been
divided in several parts. These parts have been divided into chapters and they have been ordered chronologically so that
you can read about the development of the project as it happened.

Below you can find the specific chapters:

Chapter 2: The company
An impression about the company where I had my graduation, the employees, and the company directors, the goals and a
summary of what their line of work is.

Chapter 3: Assignment overview
All the details concerning the graduation assignment. What is the assignment, constraints, goals and desired end situation
will be described in this chapter.

Chapter 4: Research
The different fields of research with the derived conclusions. The what, why and the how of the progress, the different
research strategies used and the resources will be described in this chapter.

Chapter 5: Conclusion and Recommendation
A summary of my findings and explanations and interpretations of what the results mean.