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TRAVEL GRANTS PASS THE HISTORIC

NEW EXECUTIVE DIRECTOR PEERLESS HOTEL
osephine County Visitors Association, dba Travel NEW OWNERSHIP
JGrants Pass (TGP), is pleased to announce its new
executive director, Tori Middelstadt. TGP is a newly n October, the historic Peerless
formed 501c6, contracted by the City of Grants Pass to IHotel in Ashland was purchased
perform destination marketing services funded by the transient lodging tax. The city and greater by new owners who intend to continue managing it as a boutique hotel and
Josephine County have been without a destination marketing organization since June 2020. The caretaking it as a historic property. This commitment saved the building from
organization’s role is to increase, stabilize, and protect the health of a visitor economy in the com- potential transformation to offices and apartments and will further perpetuate
munity. Middelstadt relocates from the Willamette Valley where she has been working in Oregon’s Ashland as a thriving city with a rich history. The new owner/operators, Shawn
destination organization industry for nearly six years and in the visitor industry for 16 years. She Donnille and D’Ann Hawkes, are from Eugene and pledge that the Peerless
brings a network and understanding of collaborative partners such as Travel Southern Oregon, Hotel is here to stay and not much will change. “We are beyond thrilled about
Travel Oregon, and strives to partner with destination organizations in Ashland and Medford. being given an opportunity to purchase the historic Peerless Hotel. Since we
“Before accepting the position, I had been lucky enough to visit Grants Pass and immediately I was first stayed there several years back, we have always dreamt of owning and care-
able to feel how friendly this community is,” she says. “Although the summer months have a history taking this special property.” Being aficionados of historic properties and fine
of robust visitation, there is room to grow occupancy in the shoulder and off-season. It is important antiques and members of The National Trust for Historic Preservation and the
to work to build a healthy, year-round economy of visitation that supports the community without Antique Collectors Guild and being lovers of historic buildings, and collectors
taking away livability.” of fine antiques, they feel qualified to be the next generation of caretakers,
and pledge to make it better. The new owners are happy to announce that the
Travel Grants Pass looks to promote local businesses, farms, wineries, tour operators, and outdoor Peerless Hotel is here to stay and not much will change with the building or the
recreation experiences to key audiences. Although lodging opportunities predominately lie within interior. The hotel was previously managed with concierge service and a full-
the City of Grants Pass, the greater Josephine County region is integral to the visitor experiences time host, but will now be self-check-in.
that make this region so enjoyable.
www.peerlesshotel.com
www.travelgrantspass.com

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