Page 15 - Ashville Park Marketing Manual

EXHIBIT A: Ashville Park Descriptors
Following are descriptors for team members to use in all communications-verbal and written. It is crucial to consistently use the recommended language to establish and build the theme and character of Ashville Park.
Regarding the Community
• New master planned community in Virginia Beach
• Ashville Park will have 5 Villages consisting of 566 single-family home sites upon completion
• Ashville Park is located on approximately 520 acres of land
• Only 5 miles to Sandbridge Beach
Regarding the Open Space and Trails
• 290 acres are dedicated to open space: There are 15 lakes covering 47 acres, and 30 acres dedicated to tree preservation.
• Approximately 7.5 miles of 5 ft. wide intercommunity walkways throughout
• Approximately 3.5 miles of multi-purpose trails
• Pocket parks in Villages.
Regarding the Village Green
• Located in Ranier Village
• Includes a Playground
• Gardens , walking paths and seating
• Proposed uses: Movies under the stars, seasonal events.
Regarding the The Lake House
Exclusive to Ashville Park residents, The Lake House is the social heart of the community. The Lake House resides on the banks of the largest lake in the community and within walking distance from all five neighborhoods, making it easily accessible to all residents.
Private Clubhouse
• Gathering Places Lake • Fitness Center
• Event Space with Kitchen
• Salt-water Pool with Cabanas
Additional Amenities
• Children’s Playground • Basketball Court
• Dog Park
• Open Spaces
Dog Park
Private Club House
Basketball
Kids’ Adventure Park
Pool