Page 10 - 10 Secrets of Highly Lucrative Video Marketing 2

6: Optimize Your Videos For Search

Here are a few tips for doing just that:

If you can, host your video to your own domain first, before
uploading it to sharing sites. This has the potential to get people to

link back to your own domain, which will also help your overall SEO
efforts.

Enable embedding on your video to increase the likelihood of

receiving inbound links.

Add your videos to your sitemap (have your web developer to do

this for you) to give Google information about your video. This
gives Google useful metadata that can improve Google’s ability to
include your video in search results.

Write full descriptions and add a unique title.

And remember this: If it has a box [Title & Description] Google

needs you to fill it out in order to help you rank.

BONUS TIP: Optimize your YouTube Channel for your business!

Don’t make the mistake I made when first getting started posting
videos. I talked about EVERYTHING and posted the videos on my
channel. This diminished my chances of optimizing a particular

topic/subject/niche.

If you’re a realtor, talk about the real estate industry. If you’re
focused on a particular area of real estate, keep your videos on

track with that area.

You’ll find that when you optimize your channel, your videos will do

better in ranking.