Page 9 - 10 Secrets of Highly Lucrative Video Marketing 2
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5: Tell Embarrassing Stories About Yourself
As an extension of the last point, use yourself as an example of
what not to do. Let’s say you’re teaching dating tips. You want to
tell the viewers what not to do. Instead of saying, “You should
never, ever do this or that because it just annoys the other person,”
say this:
“I was once on a date and I made the dumbest mistake possible.
What happened was…”
And then go on to tell a story about yourself doing something stupid
or wrong or whatever.
Notice that now instead of lecturing the viewer, you are sharing a
valuable story about how you goofed up.
This does a couple of things…
It teaches the viewer in a way they will remember, because people
remember stories much better than lessons.
And it’s yet another opportunity to show just how human you are
and make the audience like you even more.
It’s up to you, but I see no harm in telling the story from your point
of view anyway. Again, it’s a highly effective teaching method, and
everyone loves somebody who can laugh at themselves.
Just look at comedians – they are continually telling audiences
about the stuff they’ve done that wasn’t too bright. And audiences
love them for it.
