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BUSINESS PROCESS FRAMEWORK FOR E-LEARNING SOFTWARE SOLUTIONS DEVELOPMENT

3 REVIEW OF APPLICATION 4 DISCUSSION

3.1 Activity Model Implementation. Based on the proposed activity model of
The proposed activity model, mainly segments comparison Fig. 3, it is possible to
based on Hoppe and Michael’s Activity conclude that the researched company
model prototype, is shown under the cannot be categorized under any individual
‘Role’column in Figure 2. In adapting the specific segment identified in Hoppe and
model in the said company, the effort Michael. Nevertheless, the activities carried
contribution for each activity is given under out during the e-learning solutions
‘Effort’ in Figure 2. Applicable suggestions development process can be categorized into
are also proposed for each activity under different segments separately. Solution
‘suggestions’as in the Figure 2. provider’s role in product design, didactic

As an example, in the company where planning, software provision, promotion,
the model has been researched, the product learning process and support service
designing and price setting, didactic activities can be categorised as either in
planning, software provision, promotion, house or outsoursed. The company in which
learning process related services and support the research was carried out, they were
activities are done in-house. Content carried out in house as a full service
generation, hardware provision and provider. Product pricing act as same as
packaging are partially outsourced. Product other segments. In Content generation the
distribution is fully outsourced. company acts as an application provider.
3.2 Asset Model and Market Implementation 5 CONCLUSION

Asset model of the organization is a Adapting a business model in an
combination of earning revenues by selling organization is crucial to its success. For a
e-learning products based on list prices, start-up company it is better to define the
revenues by brokerage come from fees or parameters as simple as possible. Further, as
commissions for bringing together interested adaptation to new technology it is better to
parties and for facilitating transactions, use Business Modeling Tools.
advertising messages can be posted by a
supplier of e-learning products. Hoppe and Breitne’s Activity-Asset-
Market Models based e-business process
The applications of the market model could not be model provides a process plan to a company
reserched due to the limitation of time in for growth in asset managent and activity
conducting the reserch.
management and it provides a way to
Proposed

Figure 3: Comparison of proposed activity model (in blue colour) with Segments

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