Page 13 - Producing a Video to Communicate a New Model of Coaching to GAA Coaches

Chapter 1 - Introduction

1.0 Research Overview

This research aims to investigate the process of creating and using a video resource to
communicate a new coaching model to coaches within the Gaelic Athletic Association

(GAA). The GAA is a sporting organisation promoting the Irish pastime of Gaelic

games, of which I am a member and employee. Using an Action Research
Methodology, I intend to record and analyse my own creative process; the changes that

occur for me and for those I engage with within my organisation throughout the
production journey for my video artefact are also documented. The video artefact, in

turn, aims to provide a means to support coaches to understand and reflect upon their

own coaching practice.

My professional context as well as my passion for the promotion of Gaelic games and in
particular the development of the role of the coach in Gaelic games have informed the

focus of my research and the content of the video production I am creating. My beliefs

and values, my ontological and epistemological perspective, will guide me to stay true
to what I feel is important as I observe and reflect on each stage of the process.

In particular, I aim to develop a greater understanding of my own creative process, as I

work both independently and in collaboration with colleagues to produce an educational
video resource. I will refer to the term ‘video resource’ as well as ‘video artefact’ and

use these terms interchangeably throughout this study.

To provide a theoretical framework for my research I will consult literature on;

narrative in learning, digital storytelling, instructional design in video production, and
developing a social partnership through a narrative style video. The insights gained

through consultation with this knowledge bank will inform the focus of my questions

and observations at each stage of the process, observations that I will present and
analyse as I document the implementation and impact of my actions in this dissertation.

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