Page 14 - Producing a Video to Communicate a New Model of Coaching to GAA Coaches
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I have chosen to use the Educational Entrepreneurial Approach to Action Research

                        (Crotty 2014) to investigate my actions and ensure I fully explore my personal and
                        professional context throughout the Planning, Implementation, Observation and

                        Reflection cycles of the creative process; I aim to become an agent of change for coach

                        development and coaching in the GAA. Investing in this approach will enable me to
                        bring the best of myself to this work and ensure authenticity and validity are the

                        hallmarks of my research, the process and outcomes of which will become an invaluable
                        resource for both myself and my organisation.



                        Being confined to an investigation of a personal and collaborative process for me within

                        my organisation the findings will not be generalisable to the broader population; instead

                        I hope they will become a source of insight for those considering related endeavours.





                        1.2    Purpose of the Research




                        A New Model of Effective Coaching

                        In response to the claim of Côté and Gilbert (2009, p. 307) that ‘there still remains a
                        lack of precision in terminology and approach, and a singular failure to reflect

                        effectiveness and expertise literature to any conceptual understanding of the coaching
                        process’, Pat Daly, the GAA Director of Games Development & Research, devised ‘an

                        overarching conceptual framework that sets forth the vision for coach development’
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                        (Horgan and Daly, 2015). This framework, known as the ‘Coach  ’ (Coach to the
                        Power of 10) Model (Daly, 2014), is designed to identify the components of effective

                        coaching, their connections and their significance, and ultimately support coaches in
                        reflecting on and understanding their coaching practice.




                        Daly (2014, p 28) describes the origins and elements of the model as follows:



                               The Coach 10 Model has its origins in the fact that 10 words, each of which has 10 letters, are
                               used to define the core constructs that underpin the coaching process i.e., where the role of the
                               coach is to build competence, confidence, commitment, conviction and connection among
                               players and that coaches are best able to do so when they acquire management and leadership
                               capability on foot of experience and reflection.





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