Page 28 - Producing a Video to Communicate a New Model of Coaching to GAA Coaches

(Walker, 2012).

To summarise thus far, I have provided a brief overview of the development of

learning theory and the advancement of constructivism as an approach to learning. I
have placed storytelling as a key teaching tool in human history and within the

constructivist approach and have identified those individual and social elements of a

narrative approach that make it a powerful learning tool for not only the storyteller
but also the story-receiver.

I will now consider digital storytelling; its origins, what it is, some key aspects of a

digital story and the skills required to produce a digital story.

2.3 Digital Storytelling

‘We create spaces for transforming lives and communities, through the acts of

listening to and sharing stories.’
StoryCenter

2.3.1 What is digital storytelling?

The term digital storytelling was first coined by Dana Atchley in the 1980s during a
period of experimentation with the use of multimedia in storytelling (Rossiter & Garcia,

2010). It refers to the use of multimedia elements including images, text, video and
audio to tell a story. Along with Joe Lambert and Nina Mullen, Atchley later co-

founded the San Francisco Digital Media Centre in 1994 - later to become the Centre
for Digital Storytelling (Rossiter & Garcia, 2010) – to support personal storytelling

through the use of digital media. Lambert continues to lead what is now called

‘StoryCenter’ to ‘create spaces for transforming lives and communities, through the acts
of listening to and sharing stories.’ With increasing access to affordable multimedia

technology and the ability to share and interact with millions of people across the World

Wide Web, today digital storytelling can be viewed as an ever-expanding organic
movement as evidenced by the multitude of personally produced and published ‘stories’

across online platforms like Facebook and Youtube.

Following a categorisation by The Educational Uses of Digital Storytelling Website,
Robin (2008) identifies 3 types of digital story: personal narratives, stories that examine

historical events and stories that inform or instruct. A story about a coaching model is

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