Page 36 - Producing a Video to Communicate a New Model of Coaching to GAA Coaches

I will now focus on principles and techniques used to create a social partnership
between the viewer (story-receiver) and the narrator (storyteller) to improve

engagement and to support the learner to make meaning from the learning experience.

2.5 Developing a Social Partnership through a Narrative Style

Video

‘Images are very powerful, …in framing the image [the producer(s)] have to interpret

what [they] want to say to an audience….The real making of the [film] is when you
look through that viewfinder to tell the story…’

Scorcese, M. (2012)

2.5.1 Non-cognitive elements that impact engagement

In her online blog on making interview style videos more engaging, Blosser stresses
telling a story. Acknowledging that interview videos are unscripted she emphasises

interviewing the right person to ensure the viewer connects to the person they see
onscreen. To this end she suggests asking the question “Who do I want the viewer to

relate to?”

The answer to this question may be guided by the work of Brené Brown (2011), who

regards vulnerability as a key element in the creation of connection, and a
characteristic that reflects an authenticity and the ‘courage to be imperfect’.

Once your selection of subject is made Blosser also suggests avoiding asking closed

and direct questions and to treat the interview as a conversation in order to achieve a

more enthusiastic and natural feel to the responses of the subject. Renowned
filmmaker, Werner Herzog, in his ‘Werner Herzog Teaches Filmmaking’ Online

Course reinforces this point when he states ‘I’m a little uncomfortable with the term

interview because I’m not a journalist...I do have conversations…normally I’m not
very well prepared ..very often of course I know a lot of the background of a person.’

The importance of choosing the best setting to give the viewer the impression of the

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