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subject you want to get across, and to intercut this with other shots, or ‘B-Roll’, to aid
flow and reinforce what the subject is saying are other tips from Blosser, while ‘No
Film School’ identifies lighting, sound and changing conditions as key considerations
in preparation for shooting an interview.
Guo et al (2014, p.2) identify the following findings in terms of increasing learner
engagement:
● ‘Videos that intersperse an instructor’s talking head with slides are more
engaging than slides alone.
● Videos produced with a more personal feel could be more engaging than high
fidelity studio recordings
● Videos where instructors speak fairly fast and with high enthusiasm are more
engaging’
Koumi’s Pedagogic Video Design Principles promote the use of a ‘Hook’ to capture
attention at the beginning of a video while the ‘Sensitise’ principle advocates
personalising the ‘teacher’.
2.5.2 Framing the Subject
How the subject is framed in the camera plays a significant role in creating an
emotional connection between the subject and the viewer. Close up shots in general
elicit more intimacy and the close up is defined by Freer (2013) as ‘perhaps the most
important building block in cinematic storytelling’ in a blog for empireonline.com (Fig
2.2).
Figure 2.2 Description and example of the Close-Up shot from Empire Online
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