Page 45 - GIADA Aug2017Digital
P. 45

B:9”
                                                              T:8.75”
            There’s a big



            difference between an









            IMPRESSION

















            and a                                                                                                                    T:11.25”  B:11.5”








            BUYER.



















        Generating impressions is easy. Generating buyers is tough. As the leading third-party site used by actual

        car buyers, Autotrader provides quality online engagement that converts into sales. You don’t have to be
        a “guru” to know actual car buyers are better than prospective ones.








        Proud supporter of the Georgia Independent
        Automobile Dealers Association
                                                                                         MORE CAR BUYERS.
                                                Source: 2017 Cox Automotive Car Buyer Journey Study
                                                  ©2017 Cox Automotive, Inc. All Rights Reserved.
                                                                                   GIADA Independent Auto Dealer AUGUST 2017  |  43





   CAT170021_Autotrader_BoldClaims_GIADA_FP.indd   1                                                                 7/11/17   1:20 PM



                File Name  CAT170021_Autotrader_BoldClaims_GIADA_FP.indd  File Saved  7-11-2017 1:20 PM  InDesign  CC 2015  APPROVALS     INITIALS   DATE
                Job No.  CAT170002          Date  7-11-2017 1:20 PM  Page Artist  Katy Coombe
     1 FULL PAGE AD Job Name  Autotrader Sponsorship                                       Creative Director None
                                             Fonts: Times (Roman), DIN OT (Medium,   Images: ATAG_Logo_Stacked_White.eps, CAG_Gradient_Footer.ai,
                Client  Cox Automotive       Condensed Bold, Regular, Bold)  CA-CMYK-Inline_2C-LtBg.eps, Autotrader_h_cmyk.eps  AD/Designer  None
                Media  None
                                                                                           Copywriter  None
                Live/Safety  0” x 0”
        ROUND   Flat/Trim  8.75” x 11.25”                                                  Layout Designer None
                Bleed  0.125” x 0.125”
         1      Pubs  None                                                                 Account Manager None
                                                                                           Project Manager Sam B
                Colors   Cyan,    Magenta,    Yellow,    Black                Printed At  None  Print Producer  None
       FONTS USED WITHIN THIS FILE ARE FOR OUTPUT ONLY BY THE END PRINTER/VENDOR. CHANGES TO COPY MAY REQUIRE FONT LICENSING AND PRINTERS/VENDORS ARE SOLELY RESPONSIBLE FOR ANY LICENSING COSTS REQUIRED.
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