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CONVENTION 2017!

GIADA Brought Independent
Auto Dealers to Atlanta for
Annual Convention
CBT’s Joe Gumm sat down with Paul John,
Executive Director of the Georgia Indepen-
dent Auto Dealers’ Association, to discuss
why this event was so much more than just
another industry get together. Watch Now

Hot Topics in Used Car Sales
from NIADA’s Steve Jordan
Joe sits down with Steve Jordan, CEO of
the NIADA, as he offers his take on com-
pliance. We asked Steve: Should dealerships
hire a compliance officer? If not, who IS
responsible for making sure compliance is-
sues are handled properly? Watch Now How and Where to Recruit the had such a negative impact on our reputa-
Best Auto Technicians tion with the public are often the hardest to
TrueCar CEO: Transparent Recruiting technicians is never a hard job. drive out of our sales process. Read More
dealers produce more The real difficulty is recruiting technicians
opportunities worth your money and time. Read More
In a recent poll, consumers revealed that,
along with politicians, car dealers are Talking During the CLICK HERE
among the least trusted people in their Demonstration Drive
daily lives. While some would see that as a The use of pressure and aggressive sales TO VIEW
negative, Chip Perry, President and CEO of tactics is still being taught and practiced MORE PHOTOS
TrueCar, believes it’s a chance to create op- by many salespeople, despite the fact that
portunities for consumers that believe that. customers clearly don’t want to be treated ONLINE
Watch Now that way. Some of the very tactics that have

6 | GIADA Independent Auto Dealer AUGUST 2017