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MISS Branko Černý

He is the father of the „Král vín“ (King of Wines)
project, a very prestigious domestic wine competition, followed
by a chain of public presentations, wine shows, evenings with
the King of Wines, gourmet pairing of wines and dishes with the
King of Wines, where he does a great job promoting high-rated
wines from the competition and directly supporting their sale.
Branko is an officer of the European Order of the Knights of Wine
and Knight Commander of the Bohemia Commandery.

Vajbar Winery was the patron of Miss Wine ths at various events and auctions, which were
2013, Lucie Klukavá. Together they prepared personally attended by Miss Lucie.
a charity project for the benefit of the Childre- The price of the wine was set at CZK 250 /
n‘s Home in Brno. In the winery, Lucie personal- € 11 / $ 14 USD and the entire amount after
ly participated in the production of pleasant VAT deductions was allocated to the Childre-
wine from the extremely popular aromatic do- n‘s Home. It thus received a great sum of 137
mestic variety called Pálava. thousand CZK (6227 USD, 5350 EUR).
The wine was bottled in 666 numbered Thanks to the longevity of the event (more
bottles closed with natural cork and six diffe- than a year from the preparation of the wine
rent labels bearing children‘s motifs. to the last handover of the check) it was pos-
Representatives of the wine shops and dis- sible to sufficiently and repeatedly inform the
tribution companies selling the wines produ- public about the charity project on social net-
ced by Vajbar Winery gathered to celebrate 20 works and in the print media. The connection
years of the Vajbar Winery. For the first time, with the sellers through a joint charity event
they learned about the project, tasted the wine also proved to be very useful. A very strong
and promised to help sell it and raise funds for bond was established between the winery,
a good cause. In addition, they placed binding the seller and the customer.
orders for 81 cartons, which is 486 bottles, ri- BTW - it is good to mention that the owner
ght on the spot. Another, less than two hun- of the winery was later exposed to strong pres-
dred bottles were sold in the following mon- sure from employees to increase wages...

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