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PUBLIC RELATIONS
SABINKA
Radek L. Šlancar
economic director and the fourth from the Šlancar family of
winemakers. From the age of five, he participated in the produc-
tion of wine in the family cellar. He is the father of the idea of the
original company bottle and the renaming of the company to
ig Winery.
Ludwig Winery.
y
pan
Ludwig Winery is not a large company
y
m
that could make significant contributi- -
r
i
ibut
‘
T
hat
ons to large charitable projects. That‘s s
ife we
why we chose one person whose life we
w her
want to improve. We want to know her
ute to
personally and we want to contribute to
a specific thing.
Martin and Petra Gróf with their
daughters Viktorka and younger
Sabinka live in Němčičky in the
heart of the Blue Mountains. Sa-
binka was born at Christmas as the
most beautiful gift under the tree.
After about half a year, Sabinka‘s and especially rehabilitation have
mother began to notice a strange been and will be necessary. Al-
rolling of her eyes and so a series though the Czech Republic has
of examinations began. Doctors one of the most comprehensive
diagnosed little Sabinka with ce- and accessible health insurance
rebral palsy, psychomotor deve- systems in the world, some abo-
lopment disorder, epilepsy and ve-standard services need to be
hypotension. paid for directly, such as rehabi-
Sabinka is currently almost 12 litation in a support suit, which
years old. However, her develop- helps to develop the functionali-
ment is proceeding only very ty of the musculoskeletal system.
slowly and it is two-thirds that of That‘s why our winery decided to
her age. help Sabinka.
She can’t eat or dress by her- This is how the Sabinka wine
self and her speech is not develo- was created. From several desig-
ping, she does not develop with ns, we chose the most interesting
her speech. She can’t walk, eat or label, compiled a delicious cuvée,
dress by herself - she moves on all bottled it and promised to con-
fours, in a walker or with the sup- tribute 10 CZK from each bottle
port of both her hands being held. sold to Sabinka‘s account. It was
To improve Sabinka‘s health, neu- a dry red cuvée of a distinctive
rological and speech therapy care Frankovka (Lemberger), slightly
177