Page 177 - NEWNORMAL_ANIMATED
P. 177

PUBLIC RELATIONS

                                                                SABINKA




                                 Radek L. Šlancar
                                 economic director and the fourth from the Šlancar family of
                                 winemakers. From the age of five, he participated in the produc-
                                 tion of wine in the family cellar. He is the father of the idea of the
                                 original company bottle and the renaming of the company to
                                     ig Winery.
                                 Ludwig Winery.
                                            y
                                      pan
          Ludwig Winery is not a large company
                                         y
                                    m
        that could make significant contributi- -
                                     r
                                         i
                                      ibut
                                         ‘
                                     T
                                      hat
        ons to large charitable projects.  That‘s s
                                     ife we
        why we chose one person whose life we
                                     w her
        want to improve. We want to know her
                                     ute to
        personally and we want to contribute to
        a specific thing.
          Martin and Petra Gróf with their
        daughters  Viktorka and younger
        Sabinka live in Němčičky in the
        heart of the Blue Mountains. Sa-
        binka was born at Christmas as the
        most beautiful gift under the tree.
        After about half a  year, Sabinka‘s                and especially rehabilitation have
        mother began to notice a strange                   been and will be necessary. Al-
        rolling of her eyes and so a series                though the Czech Republic has
        of examinations began. Doctors                     one of the most comprehensive
        diagnosed little Sabinka with ce-                  and accessible health insurance
        rebral palsy, psychomotor deve-                    systems in the world, some abo-
        lopment disorder, epilepsy and                     ve-standard services need to be
        hypotension.                                       paid for directly, such as rehabi-
          Sabinka is currently almost 12                   litation in a  support suit, which
        years old. However, her develop-                   helps to develop the functionali-
        ment is proceeding only very                       ty of the musculoskeletal system.
        slowly and it is two-thirds that of                That‘s why our winery decided to
        her age.                                           help Sabinka.
          She can’t eat or dress by her-                     This is how the Sabinka wine
        self and her speech is not develo-                 was created. From several desig-
        ping, she does not develop with                    ns, we chose the most interesting
        her speech. She can’t walk, eat or                 label, compiled a delicious cuvée,
        dress by herself - she moves on all                bottled it and promised to con-
        fours, in a walker or with the sup-                tribute 10 CZK from each bottle
        port of both her hands being held.                 sold to Sabinka‘s account. It was
         To improve Sabinka‘s health, neu-                 a  dry red cuvée of a  distinctive
        rological and speech therapy care                  Frankovka (Lemberger), slightly
                                                                                     177
   172   173   174   175   176   177   178   179   180   181   182