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Lucie Hotařová
An owner of the family printing company Etiflex,
s.r.o. from the winegrowing region of South Moravia,
which has predestined her to specialize in printing
wine labels. She has been working in the field of
printing for the winemaking business for
over 20 years. She is the initiator
of the „To si vypijeme“ (We will
drink it) project to support
winemakers, traders and
lovers of Moravian wines.
The TOP
We have already mentioned the owner of the part of the involved wineries and on the
the printer, Lucie Hotařová, in other parts part of end customers, wine lovers. At the be-
of this publication. She is an extraordinarily ginning of the coronavirus crisis, winemakers
active young woman, a volcano of ideas and were happy for this offered hand and wel-
energy. comed the initiative. An unprecedented num-
Her #tosivypijeme (#let´sdrinkittogether) ber of wineries took part in it.
initiative to support Moravian and Czech wi- The first video (QR code) with a call for
nemakers arose more or less spontaneously support became viral over a single weekend
and gained an unexpected response both on and collected tens of thousands of views.
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