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NEW NORMAL

unique wines, which When the results of the Winery of the Year survey
were donated as pri- were announced in February 2021, Lucie was awar-
zes by various wine- ded the Winebusiness Deed of the Year award for
ri e her activist activity. Her printery runs with no break.
ries from Bohemia and
M
Moravia. The organizer of
the competition is the „To si vypijeme“ („Let`s Another activity associated with wine-
drink it together!“) non-profit initiative, which makers in the field of charity is the upcoming
could not work without the active participati- charity wine auction directed by the „To si vy-
on and support of all involved wineries. The pijeme“ („Let´s drink it together!“) initiative.
competition also gained strength thanks to Wines for the auction are going to be donated
the interconnection and cooperation of a large by individual winemakers: they will be offered
number of companies from a single segment - in a public online auction and also in an auc-
wine making. The aim of the competition was tion for a private party. Proceeds from both
to support the sale of wines. Customers recei- auctions will be donated to the treatment of
ved winning codes with their purchase: buy a children with cardiac disease.
case and win! This closes the imaginary circle of help: We
We informed the public about the develop- have informed the public about the need to
ment of the competition through other videos support our winemakers by buying wines. The
but it became really attractive mainly thanks winemakers gained significant public support
to short introductions provided by the wine- and the business really moved forward. And
ries themselves. The three main winners were now they can help sick children with their gift.
drawn on December 13, 2020 and each of them Winemakers will certainly not forget Etiflex
received a unique collection of 200 wines.“ and Lucka Hotařová for her ideas and efforts! ƅ
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