Page 174 - NEWNORMAL_ANIMATED

NEW NORMAL

The original name VINAŘI JDOU NA DŘEŇ ( dřeň = bone marrow) refers to a Czech idiom that says that
we do even more than we can, we use our deepest reserves - figuratively speaking, even our own bone
marrow ... „Call to Arms“ works similarly figuratively - we fight disease and the winemakers are a like
recruits „called to arms”, while at the same time they expose their „arms“ to the syringe.)

Wine Producers of the Czech Republic but more Germany, France and Italy. All over the world.
importantly, it was also espoused by other wine- This book will be available worldwide, which is
makers. As long as it was allowed, one wine city an amazing opportunity! This is a kind of public
passed the baton to another and from spring to relations we really appreciate! Give me a fixed
autumn we gained several hundred registered point in space and I will move the whole world!
donors. However, we know from practice that We believe that from a small town in Moravia
statistically only every 120th person registered we can arouse interest in this topic among wi-
in the bone marrow donor register becomes an nemakers in all countries. We would like our ini-
actual donor. Even so, it is a great result of a vo- tiative to become a project that brings together
luntary initiative! Unfortunately, the lockdown all winemakers and wine lovers around the glo-
has slowed down the recruitment. It is much be to fight insidious diseases. The right decision
more difficult without wine and singing.“ can soon save someone else‘s life. We are happy
to contribute with our advice and experience!
ENTER SOMEONE’S LIFE This project really saves lives.“
„Young winemakers are healthy men and wo-
men who spend a lot of time in the fresh air and Wine, wine events as well as auctions often
drink the healthiest drink of all,“ knows Pavel serve as fundraising. This is an example where
Lacina well. „This is the case in the Czech Re- wine is the subject of aid without turning it into
public, Moravia, Slovakia, as well as in Austria, money.
174