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PUBLIC RELATIONS

Cross, who not only explain everything profes-
sionally but take a sample of saliva or blood
and then all it takes for the new „recruit“ is to
sign the papers. We give them their moment
of glory, everyone applauds them, the band
plays a fanfare and the „recruit“ gets a reward.
In addition to the feeling of making a good
deed, they have a nice experience.“
„That is our goal.“
„We want to make it as easy as possible for
people who are considering becoming donors.
When someone decides to register, they usual-
ly have to find a hospital, take a vacation from
work, travel somewhere, pay the parking fee,
walk through the hospital labyrinth, wait in
the waiting room, etc.… This is terribly demo-
tivating. It‘s a good idea to meet those who are
considering their enrollment halfway „descri-
bes the founder of the campaign.“
„The name “VINAŘI JDOU NA DŘEŇ” is in-
tended to express that the passion of us wine-
makers is not only our hard work but also life
itself and this event can help save it. And the
winemakers themselves set an example! Even
though the limit is only up to 35 years old, 124
winemakers have signed up for the May Open
Cellars event in our village of Velké Pavlovice!
PLEASURE FROM A GOOD DEED These are almost all of our young people! ”
„Wine festivals are meeting places of people
who want to have fun with wine,“ a winemaker THINGS ARE SLOW WITHOUT WINE
Pavel Lacina explains. „In the normal period When the open cellars were closed and the
before Covid-19, hundreds and thousands of government banned wine events and all si-
people gathered in some wine villages for wine milar cultural events, the people around little
festivals. Thus, the idea arose to organize an Paul moved their initiative to the Internet
event called “VINAŘI JDOU NA DŘEŇ” for them. and to the media. The movement has its own
We do not want to deprive people of the joy of homepage http://www.vinarijdounadren.cz;
the moment - on the contrary. We bring a band, it cooperates well with the regional media
organize a wine tasting and we discuss things and sometimes penetrates even the natio-
with people during the event - me, my wife, sis- nal media. Little Paul is shooting videos. He
ters, many acquaintances and friends get invol- is handy and naturally funny and despite his
ved. Even the legendary Zdeňka Wasserbauero- age he has become used to being in front of
vá, whom no one from pediatric oncology calls the camera. He has found a donor in Germa-
by another name other than „granny“, joined ny, he is on the best path to recovery and so
us. She has managed to get almost 20,000 vo- he has things to talk about. One of his videos
lunteers for donations in 20 years! Among us, even had about 1/4 million views!
there are doctors and paramedics from the Red „The event was supported by the Union of
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