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NEW NORMAL


          America became mad on low-alcohol
        and non-alcohol wines, malt- and wine-ba-
        sed premixes (RTDs). Do you expect, these
        carbonated premixes can threaten natural
        sparkling wines?
          Sparkling seltzer type products like White
        Claw, Truly, and others are very popular, parti-
        cularly among younger adult Americans.  There
        is both threat and opportunity for the sparkling
        wine market.  Sure the success of seltzers takes
        market away from other adult beverages, most-
        ly beer.  However, it just reminds us that US con-
        sumers like bubbles in their beverages.  Maybe
        young drinkers will move on from seltzers to
        sparkling wines, who knows… ƅ


























        How Many Bubbles Are in a Bottle of Sparkling Wine


           All sources seem to point to the research of  he still needed to calculate the volume of an
        scientist Bill Lembeck, who calculated the vo-  average bubble.
        lume of CO2 in a 750 milliliter bottle of Cham-  Using an optical comparator, Lembeck de-
        pagne and divided that number by the volu-  termined the average bubble diameter, and
        me of an average bubble.                 compared the volume of the CO  dissolved in
                                                                            2
          He already knew that the average pressure  the liquid with it. Lastly, he divided this avai-
        in a Champagne bottle was 5.5 atmospheres  lable volume of gas by that of the average
        at 20 degrees Celsius. Accordingly, a 750 milli-  bubble. And that’s how Lembeck got 49 mil-
        liter bottle contains 4,125 milliliters (252 cubic  lion bubbles at 20 degrees Celsius. But your
        inches) of gas dissolved in the wine. The gas  sparkling wine is colder. Then, something be-
        is not released until the cork is removed. But  tween 50-55 millions is the result.
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