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BUBBLES

Wine-based RTDs may be the legacy that will
remain after the pandemic.
Wine-based RTD products are few and far
between - at least until now. In Europe, the
German company Racke created about 15
g
y
years ago a wine based RTD product based
on the popu
on the popular Italian wine brand Viala.
Because the
Because the wine on which Viala Carma
is based is itself rich and fruity, it is com-
is based is it
plemented, rather than overpowered, by
plemented,
the fruit flavours of the mixers - in this
the fruit flav
case Lemon
case Lemon Lime and Lemon Ginger. But
the project disappeared from the world
the project
with the gro
with the growing existential problems of
his traditio
t this traditional company.
n
Also, US producers are trying to offer
Also , US p
a n elevat e d
an elevated beverage experience of na-
o
h
,
water and here we go: Tasty, healthy, , t turally flavoured spritzers with a base of
urall
ea
v
fla
y
hy
l
t
y
wine based RTD. C ali f ornia
California pinot grigio, cane sugar and
are glute
modest.
Let‘s not be unnecessarily modest. are gluten free. The wine is sourced
We have something that others don‘t from Napa, Sonoma, Oregon and has
from Nap
ers don‘t
eneral-
a great
have. Unlike spirits, wine is general- a great foundation, taste, and qua-
y, “he-
ly considered a light, dietary, “he- lity! It means, the drink could be
lity! It
althy“ alcohol. And we all have successful!
have
succe
An
on!
cellars full of wine! So move on! And what about Mimosa? One
part
Lucie Hotařová rightly remar- part of orange juice, one part of
ar-
ked in the chapter about labels sparkling wine and some drops
spa
els
of
th
that if you want to go out with of Grand Marnier. For RTD with
a new label design, it is best st added CO is white wine good ad
2
enough!
en
to try it on a new product. If If en
If
ut
there are RTDs rolling out In times, when the wine
co
rd
all around us… when a herd consumption is decreasing
and the younger generati-
od
is running around, it‘s good a
on often seems to discover
n!
to run in the same direction! o
w
wine far too late to have any
In the Czech Republic “Koziňon“ or m
major effect on increasing
r
o
consumption, the RTD route
„Cosignon“, is a popular mixture of of co
nd
fresh young Müller Thurgau and ca
can hold the key to rekind-
homemade elderflower lemona- a- ling interest in wine among
li
younger drinkers. The wine
yo
vy
de, originally bottled in a heavy yo
in
th
“Champagne“ bottle closed with industry is yet to perceive
a “mushroom“ cork, produced by such products as a chance to
su
by
open new market segments
on
Maděřič Winery. The new version o o
and new consumer groups.
is under a modern Stelvin screw a a
ew
lu-
cap. Only a step remains to an alu- T T T T
The tanks are full of wine.
minum bottle. What are you waiting for? ƅ
W W
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