Page 223 - NEWNORMAL_ANIMATED

BOTTLING & LABELING

especially if it is correctly presented and ope- It is definitely worth considering where
ned before the guest‘s eyes. I want to go to my winery. Do I want to be one
Smaller bottles are considered more luxu- of the no-name series, or do I want to be diffe-
rious due to the stereotype especially if they rent? Do I want customers to choose my wine
are filled with ice-wines, straw wines or passi- based on an easily identifiable feature?
tos. And if you are on a trip or vacation, then There are also manufacturers who want to
just the fact that you can buy a light-weight combine the look of their cellar, or some cor-
bottle of 375 ml or 500 ml with the applied porate landmarks and their bottles. They want
strict weight limits can convince you to buy. to combine the thoughts and visual impres-
d bottles sion of a
Surely you have already encountered bottles sion of a visit to a winery so that the customer
ports,
can ke
of 187 ml or 250 ml, on planes, airports, can keep it in mind for next time he chooses
wine.
long-distance trains, or coaches. wine. Nothing is impossible!
d are
Probably the most significant trend are Aloj
Alojz Masaryk from Skalica, Slovakia, wan-
individualized bottles with embossing of ted to refer to the history of the place
ng of
ted t
where he lives by the shape and relief of
ottles
the winery logo or even special bottles wher
according to the winemaker‘s own design. the b
sign.
the bottle. The shape of the bottle throat
cop
Their limit is bringing the bottle into pro- copies the characteristic tower of the
co
p
ro ro-
duction. Creating a new bottle must go his
historic St. Jura Rotonde. He managed
go
hand in hand with the technical and d t
to build a nice story on it and sells and
production capabilities of individual l promotes his city with every wine. The
p
glassworks and is relatively expensive. b
bottle is characteristic of his winery
However, the possibilities are really and unmistakable. This is an unusual
wide today, and it is almost always decorative piece that you just don‘t
possible to find a match between t throw away. In how many households
do they serve as vases!
the customer‘s requirements and the e d
possibilities of one of the manufactu- - Think about the shape of the bottle.
rers, you just need to look longer. For rr I I In the German region of Franken or
example, traditional glasswork Sklárny y i in Alsace, it is a regional identificati-
Moravia Ltd. offers the production of f on mark, Bordeaux or Burgundy gave
o
t t
series from 20,000 bottles. And a pu- - the shape of some bottles a name. The
rely Czech glassworks with the French s s shape of the bottle is as important for
name Versailles even offers hand- - - dialogue with the customer as the la-
-made bottles from 50 pieces! bel. ƅ
223