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BOTTLING & LABELING

thods of distribution, but also the brand itself
come to the fore.
We perceive that consumers are also attrac-
ted by novelties and less traditional products
including tasting sets.
No one can reliably determine what the next
development will be. However, we will most
likely not return to the „old normal“ in the
future. Coronavirus has taught us many new
things in relation to the purchase and con-
sumption of wine. It is obvious that building
the brand and its communication will be even
more crucial for the winery than before. This
will be reflected primarily in the offer in retail
and e-commerce, but will probably also affect
the offer in restaurants, or at events.
Despite all the changes we have seen during
this year, the wine is still associated with me-
eting close friends, celebrating special events
and moments, and is part of family lunches
and romantic dinners. A recent survey for
Bohemia Sekt, for example, confirmed that
rather than being without anything else,
people cannot imagine New Year‘s Eve ce-
lebrations without a toast. 75% of people
drink champagne or sparkling wine at
midnight, another 6% drink still wine.
We believe that wine will continue to
have its place in people‘s lives, but it is
certain that we will have to adapt to
new conditions.
Could there be a better bridge on
the topic of „hardware“ changes in
viticulture and in the wine business?
How did Martin Fousek say that?
The design of the bottle and label
comes to the fore in the consumer‘s
decision-making process…. Yes, of
course it depends mainly on the
quality of the wine and the content
of the brand - but let‘s admit that
a beautiful bottle with an imagina-
tive label simply attracts, either on
the shelf with a lot of similar but not
so attractively adjusted wines or in
the e-shop on the monitor screen. ƅ

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