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NEW NORMAL

decline was due to various aspects, such as the nemakers on issues of sustainable vineyard
generation change in the companies, „new“ management has never been greater than it
forms of vinification or personal preferences. is today. And our well-trained cellar masters
In addition, the new, global communication transfer the global oenological knowledge -
channels have meant that the individual com- where it makes sense - into their businesses
panies are increasingly positioning themsel- with a great awareness of their deep roots in
ves as own brands, which means that they are Franken and with a certain „passion for Fran-
looking for a visualization that is solely tailo- ken Silvaner perfection“.
red to the company. The prerequisite for this extraordinary level
We see this concentration of the Bocksbeutel of quality is not only excellent training paired
on the genuine Franken core range as a positive with knowledge of the “typically Franken”, but
thing, because it further sharpens our profile. of course also the opportunity to try out new
The increasing awareness of home, roots, and things at any time. There is no future without
origins as a countermovement to globaliza- constant training. In this sense, “news and ex-

tion promises the Bocksbeutel a great future. periments” such as natural wines, orange wi-
Anyway, tradition necessarily includes nes, spontaneous fermenters, mash fermenters,
change, because otherwise tradition will concrete eggs, amphorae etc. are very welcome.
die out and can only be found in the history Because these niche wines and methods open
books. We Frankens live and enjoy very much up the view, expand the know-how and ideally
in the here & now ... also the range. For example, spontaneously fer-
Our tradition is, in a nutshell, the Silvaner - mented Silvaner have become indispensable
WE have been the Silvaner Heimat since 1659! and a real asset for all of us. Because these com-
So for a very long time. Nevertheless, the cus- plement the Silvaner portfolio and thus also the
tomers in our Silvaners taste the viticultural possibilities to enjoy Silvaner in culinary art in
and oenological knowledge of the present. an even more diverse way. Our Silvaner are (al-
OK then! The knowledge of the Franken wi- most) universal food companions! ƅ

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