Page 232 - NEWNORMAL_ANIMATED

NEW NORMAL

START-UP FOR NEW

CONCEPTS OF WINES

Dominik Vombach, editor-in-chief of the Swiss edition of the Falstaff magazi-
ne discovered this interesting fact and reported on it in his magazine. Foun-
ded at the world-famous Ecole Hôtelière de Lausanne hotel management
school, the Vicarus start-up focused on new concepts of wine.

The Vicarus start-up, founded at the world- tinguishability of wines on the market. Com-
-famous Ecole Hôtelière de Lausanne hotel prehensive studies of young entrepreneurs
management school, focused on new con- showed that the search for individuality in the
cepts of wine. wine market was almost vain and that most
As part of their independent research, stu- wines are similar or even uniform.
dents researched the attractiveness and dis- Twenty-five-year-old River Söllner and his
classmates Pascal Jutzi and Ieva Mikalauskaitė
set themselves an ambitious goal: to achieve
diversity and refresh Swiss wine culture. That is
how the school-supported Vikarus project, ba-
sed on a new bottle design, inspired by Lavaux
wine terraces originated.
This region is especially dear to Söllner; in
his opinion these are wines from one of the
most beautiful wine regions in the world but
their image is hopelessly dusty and boring,
especially in the eyes of young people.
This is how the first three wines were made
- a red wine called „Blood Diamond“ and rose
called „Sapphire“ were vinified by the Chap-
232