Page 236 - NEWNORMAL_ANIMATED
P. 236
NEW NORMAL
So, why are canned wines booming in
countries such as the United Kingdom,
South Africa, Italy and the United States?
This is because you can take a can of wine
anywhere (to the park, any outdoor event
or on a boat trip), it will not break in your
backpack like some small bottles may do, it
also cools faster than a bottle in your fridge,
so you’re ready to go in no time! Another
reason is that it‘s a so called „single serve.”
From a 250 ml wine can you will have two
glasses of wine, so no need to open a whole
bottle of wine! At the end of the day it also
reduces the CO2 footprint, due to the use What about the benefit of eliminating
of high quality aluminum and therefore is leftovers of your open bottle of wine or
extremely friendly to the environment. But you don‘t want to open a bottle of wine on
that‘s not all. If you want to drink less wine Sunday evening, even when you‘re eager
but don‘t want to compromise on quality, to have some lovely wine in your glass?
choose canned wines, because the quality Canned wines will do the trick.
is the same as in the bottle. You can get al-
most every type of wine nowadays. Think of Quality marks and international wine com-
Prosecco, Bordeaux blends, Corbières, Beau- petitions from all over the world ensure that
jolais cru, Grüner Veltliner, Garnacha, Pinot consumers in the „bottled“ wine world are
Noir, Pinot Blanc, Muscadet, Riesling, Sauvi- able to find their way around the unclear and
gnon Blanc, Nebbiolo, Dolcetto and many overcrowded supermarket shelves or in the
more! boutique wine shops.
236