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NEW NORMAL

A LABEL IS A PIECE OF ART

AND A GREAT STORYTELLER

Often, when I am standing in a store and looking at the endless shelves of
wines, wines and more wines, I wonder how an „ordinary person“ could pos-
sibly have their understanding of them. And yet they are intended for „ordi-
nary people“!

d
h
l
f
I wonder how famous painters would app-
t
i
I
d
roach the labels if they were given such a task.
Not only the Mouton-Rothschild gallery but
also my Austrian friend, the cartoonist Rupert
Hörbst has an answer for this.
And other thoughts come to my mind as
well. What if the label smelled like wine. What
if it could speak? And then I find out that all of
this has already been here. For several years al-
ready, labels of Sauvignons from Znovín Znoj-
mo have been producing a nice smell after
being rubbed with a finger, labels from Etiflex
not only talk but also sing and play 3D Videos.
The world of labels can engulf you, just like
philately or badge collecting. However, we
must not forget that their primary task is to
inform others about what is in the bottle and
also to get the consumer to choose, buy, pay If you rub the round spot on the label vigorously, you
for and taste such a bottle. ƅ can to smell the scent of the wine inside the bottle.

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