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NEW NORMAL

Th
e
The Mádl family significantly modernized the label and yet the drawing from the original
label, which is typical for their winery, has been preserved. The motif of the traditional wine
lab
cellars of our grandfathers, which was returned to the hands of the original owners after the
cell ll
fall
fall of the Iron Curtain, is still a symbol of Moravian wine making, even though the produc-
toon
i
tion already takes place mostly in modern operations.
t
If you have actually decided to make a
change, don‘t do it the same way as others.
A label is your crucial communication to-
wards customers. Think twice about what
you want to tell them. It‘s okay to follow label
trends but always give priority to your unique-
ness, your difference from others, the content
of your brand.
Look around and see what labels others
have and then make a different one.
Imagine a shelf in a wine shop, where new
products are being displayed - one „modern“
white label after another or one black and
dark label after another, depending on what is
the current trend. Do you want to be just ano-
ther label in the crowd? Don‘t be afraid to go
your own way!
Always look at the redesign from the com-
prehensive point of view. Each of you already
has a style that your customer is used to. You
have a label, business cards, cartons, a sign on
the cellar, van, roll-up or website.
When redesigning a label, it‘s crucial to de-
cide whether you want to change your entire
style or just the label. It is always important to
keep the whole harmonized.
If you like your style, you are used to it and it
works well for you in sales, then create a new
to be careful with labels on wines sold in retail label so that it fits into it. If you feel that it is
chains. Customers don‘t pay much attention inconsistent as a whole, your original design
to the purchase; they simply grab a familiar is weak and customers don‘t like your graphic
„picture“. On the contrary, a more informed design, gather your courage and change eve-
and knowledgeable customer and seller are rything from the basis - your website, van, sig-
expected in the wine shop and there is more nboard and labels.
space for communication. If the winemaker You don‘t have to worry about the fact that
sells face-to-face to the customer, he or she everything won‘t be done overnight. Cartons
can justify the change and turn the redesign or shrink caps with your old logo will run out
into an advantage. When placed on the shelf, and you will replace them with new ones.
it is only up to the buyers to make their own Complete change is a gradual process. Before
opinion. you know it, everything will match again.
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