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BOTTLING & LABELING

ted reality. We all know virtual reality. You put
on your glasses and you see a fictional space.
In the case of augmented reality, you see real
space (bottle, table, your hand), which is aug-
mented by a virtual image. The live label can
tell the customer the story of wine, convey the
philosophy of the winery, take the customer to
the past or future and allure the customer to
the drink in a bottle.

How does live label work?
There are instructions at the picture - to get
a better idea you can take a look at the video
at www.zivaetiketa.cz.
Good news - it also works with the labels
printed here; we have tried it. At least in the
case of Jindra Kadrnka.
We created the first live label for the Velké
Bílovice Winery and their “Gloriette“ collection
of wines, inspired by an old Liechtenstein mo-

nument. Their live label takes wine lovers back markets. We are constantly adapting the „Živá
to the days of the Liechtensteins, when impor- etiketa“(Live Label) mobile app to the needs
tant meetings took place over wine at hunts of winemakers and it will soon be available in
and banquets. both English and Slovak versions.
The Faculty of Horticulture at Mendel Uni- Augmented reality is used in many fields
versity, which recently introduced its new la- and it also enters marketing. However, it is also
bels, also has a live label. The alma mater of used, for example, in the teaching of medics
winemakers tells its story on the label using and technical disciplines. IKEA has its own
animation, spoken word and original looping. application that allows customers to try how
Other live labels are currently in the process various pieces of furniture would fit into your
of development. The first live label in a bilin- home, etc.
gual version will be introduced soon because How is live label created?
the client also supplies its wines to foreign In the beginning, there is always an idea.
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