Page 248 - NEWNORMAL_ANIMATED

NEW NORMAL

Whether it‘s a printed label or a live label, it‘s attract the buyer‘s attention. The highest card
important to know what it should commu- is when the customer knows your winery,
nicate and why. You can use the live label to trusts it and simply reaches for a „time-proven
tell the story of your wine-making family, talk brand“. However, there are a lot of those who
about the wine in the given bottle, introduce a like to discover new products and who keep
new range of wines, incorporate a quiz or com- looking for them, some even ticking off what
petition, etc.; fantasy knows no boundaries. they have already tasted. Unfortunately, there
The animation creator can work with images are even more of those who come to the store
in 2D and 3D format, spoken word, music and and have „wine“ written on their shopping list
other sounds. The animation can take place on and for them, in many cases, the fact which la-
the label, in the bottle or around it. bel will catch their eye will be decisive. What
The bottle and the label placed on it must will be their first choice? ƅ

1) Aim the mobile phone reader at the QR code (see full introduction), download
the „Živá etiketa“ (Live Label) app from Google Play for free (or find the application
in the Appstore) to your mobile phone or tablet
2) Aim the camera of the device at the label and wait for a while
3) The animation will start automatically on the screen of your mobile phone; you
will also see the surroundings that the camera captures. Jindra Kadrnka will take
you on a rock ride through Pálava with effects and rocker commentary.

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