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LABEL DESIGN

from Château Mouton Rothschild, including,
„their“ year, of course.
Since the 1980s, Baroness Philippine de
Rothschild was responsible for the selecti-
on of artists and they have always included
some of the most famous names of contem-
porary art. In 1981, a traveling exhibition with
previous works of art used on labels, called
„Mouton Rothschild, Paintings for the Labels,“
was organized based on the initiative of the
Baroness and featured in many well-known
museums around the world for several years.
The exposition has a permanent place in the
castle.
Today, it is Julien de Beaumarchais de Ro-
thschild, who owns the famous château with
his brother and sister, who is responsible for
selecting artists. Lemka Otahal
After all, here‘s the answer to Rupert Hörb- She finished her studies in graphic design
st‘s question, what Pablo Picasso‘s label at the Hodonín Vocational School, worked
would look like. He actually created one. ƅ in advertising for years and she is currently
studying marketing remotely at TBU in Zlín.
She is a freelance graphic designer. She
created not only the cover for this book and
a lot of breathtaking advertisements but
also, for example, a beautiful series of
diplomas, which are awarded to the best
wines by a number of North American
competitions. lemkao@gmail.com
Vision of tomorrow

This is how a meeting with a graphic de-
signer, discussion with him or her and the
vision that will arise from it may look. We
approached Lemka Otáhalová, a freelance
„wine“ graphic artist, to write her vision of
where the design of labels will be heading for
this publication. She approached it as a proper
artist and designer. And she also wrote a co-
mmentary on her study.
Time, an abstract quantity and a common
part of our lives ... The perception of time can
be relative; sometimes a second lasts an eter-
nity, other times we project a whole life in a se-
cond. The ancient Greeks perceived time on
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