Page 246 - NEWNORMAL_ANIMATED

NEW NORMAL

Czech and Moravian winemaking industry.
In the field of communication with custo-
mers, it is necessary, especially today, to keep
your eyes open and look for new ways to com-
municate with customers. Many sales chan-
nels to which we were used to have closed
down overnight during the coronavirus crisis.

LIVE LABELS
However, customers fortunately still exist; you
only need to find new ways to communicate
with them. A live label is a tool that allows the wi-
nemaker to get closer to people and to tell their
story in a more interesting way. That‘s why Etiflex
has developed the „Živá
etiketa“ (Live Label) mobile
app, which makes it pos-
sible. It is free to download
and it works on the princi-
ple of extended - augmen-

industry have changed towards the importan-
ce of label design and marketing communica-
tion in recent years. Both larger and smaller
wineries are working on their style, thinking
about the impression their brand gives. We are
very happy about this and we also try to bring
marketing and technological innovations in
the field of labels to customers in the wine-
-making segment. Every two years, we publish
a magazine, which should help eliminate the
fear of changing the label, inspire taking new
steps and encourage winemakers in the work
they do. Our long-term objective is to support
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