Page 245 - NEWNORMAL_ANIMATED

BOTTLING & LABELING

ering several materials on top of each other, so
the label brings a new dimension both visually
and to the touch. The result always depends
on the close collaboration of the graphic de-
signer and the printing company, jointly sear-
ching for a way to turn a bold idea into reality.

The label of the Polách Winery was inspired by the
memory of the grandfather, who used to ride his bi-
cycle to the vineyard carrying a hoe. Some wineries
are still looking for their face, often feeling that they
are no different from the others. However, there is
always something that describes the winemaker,
whether we are searching in the history of their
family and winery or on the contrary, focusing on
their modern attitudes to wine production.

process. Compared to other packaging seg-
ments, they use a high degree of treatment
with additional technologies, such as hot me-
tallic embossing, 3D relief varnishing, embos-
sing and debossing, micro embossing. Good
label designers know these technologies and
when they are creating the design, they are al-
ready thinking about how to combine them to
create an original label.

RARITIES IN PROCESSING
Non-traditional combinations of technolo-
gical processes are not often used yet. An inte-
resting effect is achieved by a combination of
multiple shades of hot embossing or printing
over embossing, which can create the impres-
sion of metallic colour printing. Another dif-
ference may be the atypical irregular shape On the Czech market, we find labels com-
of the label, which differs from others. A quite parable to the world‘s successful packaging,
demanding technological specialty are labels which is the result of the courage of wine-
with views of the bottle, which incorporate the makers, who realize the need to invest not
colour of the drink itself into the label graphics. only in the quality of their wine but also in its
A brave customer can use the possibility of lay- packaging. Fortunately, attitudes in the wine
245