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BOTTLING & LABELING

ENTRUST YOURSELF TO EXPERTS
You are a winemaker, you don‘t have to come
up with everything yourself. At this stage, en-
trust yourself to an experienced expert who
will guide you through the redesign and help
you create the face of your winery. All you
need to do is to let the graphic designer get
to know you well. Take the graphic designer
through the winery, tell him or her something
about yourself and invite them for a drink. Just
like the wine reflects your character, it should
also be felt from the label. The packaging is of-
ten the only clue, based on which a potential
customer decides to buy wine if they do not
already know you.
In the current situation, the customer and
the winemaker are moving apart, personal
contacts are on the decrease, so packaging is
gaining more and more importance.

FIND YOUR STORY
And here it is again. Your story was of inte-
rest to the creator of your communication, the
creator of your website, your customers and
now also to your graphic designer. It‘s not a co-
incidence. It has already been said here that it is
the story of your life and that is more than your
own personal ID or a business card. And tho-
se who told you so were not ganged up. They
were professionals. Therefore, if you decide
to have your own bottle designed, your story
will also be of interest to the glass designer.
In general, it is possible to trace a period in
the graphic design of wine labels when a cer-
tain style prevailing on the market is popular.
Twenty years ago, labels with motifs of gra-
pevines and grapes were prevailing and they
were later replaced by pen-and-ink drawings
of little churches from local villages. Wine-
makers sought inspiration abroad and tried
to imitate the French style of labels with their
château in their own way.
Lucka Šimonová has her whole story on the label: In recent years, following the example from
the vineyard under the forest, herself as a young abroad, the design of labels has again leaned
girl, a faithful Japp, which bit off a piece of each la- towards the distinctive style of winemakers
bel with his fangs. and the search for stories.
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