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NEW NORMAL
Lenka Sládková
Mgr. Lenka Sládková graduated from the Faculty of Education
at Charles University, majoring in art education and the Czech
language. Both of these fields accompany her throughout her
professional life - she worked for a long time as a copywriter in
multinational advertising agencies, tried out the position of the
chief editor of one magazine and now she defends the interests
of clients in the field of glass industry and healthcare as the
Account Director of 4JAN Public Relations.
7KH ERWWOH PDNHV WKH ÀUVW
impression of wine
The elegant glass bottle is the first thing in cuvée enamel for the Vladimír Tetur winery or
that catches your eye when choosing a wine. the NEOS – Evolution 750 ml bottle in clear ena-
That is why winemakers carefully choose their mel for the NEOKLAS Šardice Winery, but there
bottles, similar to the supplier who meets the would be many examples,” adds Mr Darmovzal.
most demanding requirements, but above all
who understands them. Cliché? By no means!
If you have been working in the heart of the
wine region for 138 years, like the Vetropack
Moravia Glass Ltd. glassworks, you know very
well what it is all about.
Vetropack Moravia Glass Ltd., based in the
city of Kyjov, strives to use its location as effici-
ently as possible and to be in constant contact
with winemakers. „We have above-standard
cooperation with winemakers, we know what
they need and what they would like to indulge
in their wines,“ emphasizes the specifics of the WINE BOTTLES HAVE THEIR
glassworks Ladislav Darmovzal, head of sa- OWN SPECIFICS
les of Vetropack Moravia Glass bottles. In the Vetropack produces three basic shapes of
glass packaging market, Vetropack profiles wine bottles - Bordeaux, Rheinwein and Bur-
itself as a specialist in „tailor-made glass pac- gunder. While the most used is the classic sha-
kaging“. This does not mean that each bottle pe of Bordeaux, which occupies a 60% share of
is different, but that it exactly meets the requi- production, elegant slim Rheinwein takes 30%
rements of the market. „We have such a wide and Burgunder 10% share. Vetropack produ-
portfolio of standard bottles that everyone can ces all the above-mentioned shapes in filling
choose. If our customers want to be different, we volumes from 187 ml up to 2 litres. Most often,
can meet their needs. I can mention at random of course, 750 ml for the category of still wines
bottles with the Tetur Europea 750 ml embossing weighing from 400 g to 600 g. The diversity of
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