Page 282 - NEWNORMAL_ANIMATED

NEW NORMAL

into account the value and nature of the go- Herwin
ods, their characteristics and their sensitivity Wichers
to transport. The parcel must be packed in
such a way as to provide natural protection for
the goods carried during normal handling in
the transport network. The parcel must with- Smurfit
stand transfers, manual handling, transport Kappa
on roller conveyors and both static and dyna-
Market
mic stress in the stack of parcels on the loa-
Development
ding area of vehicles. The shipment should be
Director,
packed in a suitable shipping packaging and
Dublin,
properly fixed.
Ireland
How do we know that the packaging is of
sufficient quality? Oh what a horror! We take Paperware
the package and throw it from 80 cm on a so-
lid floor - on the bottom, edges and corners.
If both the packaging and contents pass this
test, you have won! Did the bottle break? It was How can the „paperware“ make wines
worth the feeling of security! And who says more attractive?
that there must be wine in it during the test… „When shipping via the online channel, the
The most modern trends in the field of wine packaging can be a way to differentiate your-
packaging are the use of adhesive and tear-off self as a brand when your products arrive in
tapes for boxes, which significantly speed up the consumers home.
the process of packaging (no adhesive tape is Whether you wish to convey a sustainabili-
needed) and unpacking at the customer‘s site. ty messaging and perception by using brown
Another trend is maximally ecological pac- packaging or whether your brand is premium
kaging, made especially from recycled paper and needs excellent printing, the eBottle port-
and cardboard with a significant reduction of folio has it all.
all plastic elements. Within the Smurfit Kappa eBottle portfolio
If you understand all the usual risks the par- all solutions are sustainable: paper is renewa-
cel with wine must withstand and adapt the ble, recyclable and biodegrable. This is true for
quality of packaging, type of fixation and me- all designs in the portfolio. And all solutions
thod of packaging to transport conditions, in the eBottle portfolio have been tested up to
your reward will be satisfied customers, a mi- the highest ISTA certification levels, ensuring
nimum number of complaints and virtually no a safe and undamaged arrival.”
broken bottles of wine. ƅ
What are new ways offered for packaging
individual bottles and groups?
„As you can see with the eBottle portfolio,
all kinds of different scenarios have been de-
veloped to fulfill any customer, and consumer,
need including:
z Single bottle shipment
z Multi-bottle shipment
z Basic to premium
ĂŐDzŶDzďŽdžĞƐ z Bag-in-Box
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