Page 283 - NEWNORMAL_ANIMATED

PACKAGING

Any other topics concerning wine pac-
kaging that are yours too!
„Smurfit Kappa of course also supplies pac-
ks and mortar chan-
kaging solutions for the bricks and mortar chan-
nels: from regular
regular
fr
fromom regular
for shipment
boxes for shipment
lets, to gift-
on pallets, to gift-
and tubes
-packs and tubes
display so-
up to display so-
for POS
lutions for POS
promotions and
ons and
campaigns.” ƅ ƅ
ns.”

t
h
t
i
h
t
i
H
How to pack wines so that they survive
k
t
transport in the online e-shop business wi-
thout damage?
rtfolio have
„All solutions in the eBottle portfolio have
been tested up to the highest ISTA certification
certification
aged arrival.
levels, ensuring a safe and undamaged arrival.
This has been done in our in-house ISTA cer-
se ISTA cer-
tified laboratory in The Netherlands. We are
nds. We are
able to fully test and validate the customer‘s
customer‘s
specific solutions for any e-shop channel there
annel there
is, from customers shipping direct to their con-
to their con-
as

mazon
Amazon as
A
sumers and for customers using Amazon as
a channel for sales.”
pect in the
What development do you expect in the
transportation and delivery of wine pac-
wine pac-
kages?
n of materi-
„There will be further optimization of materi-
e sustai-
als usage, as well as a drive to more sustai-
ing
nable solutions. For wine packaging
ere
in the e-commerce channel, there
is still quite a lot of use of plas-
tic buffering in different forms
and shapes. We will see this being g
na-
na
replaced more and more by sustaina-
ble alternatives like paper based buffe- -
buffe-
bu
e
ff
ring materials and the designs created for
f
f
ed
f
or
or
or
at
at
re re re reated for
at
ed
ed
our eBottle product range.”
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